Elevating a Casual Swim and Tennis Club
Bloomfield Hills Swim and Tennis has been in business for 3 decades. They are a beloved club by their members and they aimed to show through their branding that they are a fun and energetic summer destination.
A New Look
In developing the new logo for Bloomfield Hills Swim and Tennis, we aimed to keep the personality of the original logo in mind. The new logo remains in a badge format, a constant in the industry. I livened up the colors, transforming the royal blue to a bright teal that fades into a bluish green. The subtle nods to swim and tennis in the original become more apparent in the new interpretation. A clean and legible sans-serif typeface was chosen to modernize and simplify the text. This choice echoes the renovations the club is currently performing in order to enhance the facility.
A New Website
To go along with the new look, the client requested a reimagined website. With the goal to attract new members and provide information about swim & tennis teams, schedules, and lessons. BHSAT provides a number of teams, leagues, and clinics so it was imperative to keep the vast amount of information as user friendly as possible.
Lipari Old Tyme Redesign
PulsePoint Concept
Grip Cannabis
Jaime Rowland Design 