Just Like Plant-Based Products

Just Like

Just Like is a brand developed by Lipari Foods for plant-based product line centering around dairy and meat items. The products are meant to taste and feel “just like” their animal-based counterparts while using more sustainable ingredients.

The logo emphasizes this sentiment by utilizing a Venn diagram concept shaped into a flower form. This aims to show the comparison between the plant-based products with the products that came before them while also emphasizing their sustainable nature.

The brand uses a soft and comfortable serif font accompanied by a clean and modern serif font, all in lowercase to make the products seem accessible; the plant-based sector of the grocery is often intimidating to consumers. Large blocks of bright colors and the minimalist design is aimed at the millennial generation who are typically the largest consumers of sustainable grocery items.