Lipari Old Tyme Deli

Lipari Old Tyme

Lipari Old Tyme is the in-house deli meat and cheese brand of Lipari Foods. The brand has been a staple for the company since 1980, when they first began selling deli products.

The deli team wanted to re-design the brand with a fresh take on the old that would appeal to a younger audience. In this design, I utilized imagery found in the original design as well as the color scheme while utilizing more refined typefaces. The secondary font is playful while still maintaining the upscale feel.

After months of development, the team decided to forego the rebrand and maintain the original aesthetic.